Unprecedented, United Campaign Benefits All Business
Published: April 26, 2002
At press time hotel and motel managers and owners throughout Kent County were mailing ballots to determine the extent of the largest marketing campaign ever proposed for this area. The $1.1 million in annual spending is unprecedented, but more importantly, so too is the cooperative regional effort fueling the initiative.

Complete article text is available only to SUBSCRIBERS.

Subscribing to Grand Rapids Business Journal Express also subscribes you to the print version of the journal at no additional cost.

Subscription Options

New Subscriber If you are not a current subscriber to the Grand Rapids Business Journal, use this option.  By subscribing to the website, you will also receive the print version of the Grand Rapids Business Journal at no additional cost.

Existing Subscriber If you currently receive the print version of Grand Rapids Business Journal and would like to sign up for your free online subscription to the Grand Rapids Business Journal Express, use this option.

One-time View Subscription If you would like to purchase the right to view the full text of this article without purchasing a subscription to the Grand Rapids Business Journal, use this option.